Brief + Planning: Our case study on AAyuja gives a better idea of our engagement and the results which we achieved. But email marketing campaign was one of the major brand building and advertising exercises at AAyuja. We strongly advocated on using designs which are completely different than run-on-the-mills, B2B and IT emailers. Bouryaku's designs for the emailers where attractive, catchy and goodwill generating. Open rate for our emails were 26%, well above the industry standard of 6.7%.
Results: Click here to view our case study.