Client: Golden Square
Industry: Business Centers
Brief + Planning: After brainstorming for hours we decided on the new positioning line for Golden Square: "Golden Square is Office+". The idea was to tie up the word Office to the new position. To promote this message, we decided to create a microsite (you can view it by clicking here.) explaining this position. The microsite was extensively promoted on social media platforms. This is an ongoing and extendable campaign, with radio promotion in the offing. The website also served as referral and lead generation point.
Results: Number of new leads receieved from the campaign in first 30 days has been 487.