Brief + Planning: MentorSquare is a Bangalore based institution, created to help entrepreneurs at various stages of their business. Our engagement with MentorSquare was on a retainer basis, with primary focus on Online Advertising. Email marketing, management of social media spaces and campaign plans were few of the tools which we used. Our strategy from the very beginning was to portray MentorSquare as a collection of educated, experienced yet modern mentors. We achieved it by using designs with vibrant colours, yet powerful and subtle elements. The marketing communication language also played a good part in creating the desired impression. LinkedIn played a major role in all of our activities.
Results: Within 2 months of engagements, monthly registration rate on the website increased by 167%. Visits to the website from LinkedIn was consistently maintained at 700 per week, over the period.