Industry: Non Profit Organisation
Brief + Planning: When Sahwes approached us to create a marketing campaign, we readily took the job. The plan had to have only one focus: increasing participation and donation from caring citizens around the county. We knew Sahwes had only chance to get this marketing activity right. So it began with only one print ad in Lucknow, the closest metro to Kanpur (where Sahwes is based). The ad generated response instantly, and we took this design to social media. The ads where linked to the contribution page. This is one of our earliest works, and also one of our proudest works.
Results: Increased awareness around the nation. Visits to the website increased by 64%. Donation amount increased by 214%.