Brief + Planning: Team.I is the flagship institute of ZeroIn, specialising in courses related to event management and marketing. Their Bizcom Fete is one of the most awaited college fests in Bangalore. Bouryaku was engaged to come up with collaterals, as well as a microsite for the fest in 2012. We focused on creating a design flow which was youthful, engaging to different kinds of college crowds and also unique. The microsite carried forward this outlook, along with providing information in a relevant and quick format.
Results: Turnout at the fest increased by 47%. More importantly, participants from rest of the country increased by 32%.