Colors have always played a huge role in brand identity and marketing communications. With the increasing number of brands, it is imperative to understand the basic emotions tied to certain colors and how it can be used to create the right identity for your brand.
In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).
The following infographic from Marketo is a handy guide to understand colors. Click on the image below for a higher resolution.