All posts by blog

Favourite Movies of Team Bouryaku

Why do most people watch movies? Yes, the obvious answer is entertainment. But there has to be something else apart from that.We all agree that movies are the ultimate form of entertainment. They combine music, stories, and pictures all in one, and these days they do so with pragmatism. Sometimes they take us to a fantasy world and sometimes they make our brain tick that resonates the theme that we live in.

What is the most important contribution that films bring into our society? And do we actually learn from what we see, or just forget the whole thing after we see it? Everyone has different reasons to appreciate a movie…It could be acting, cinematography, direction, dialogues etc. Here’s the list of movies that we love at Bouryaku. Read on..

Note: We understand that it is hard to select just one favourite movie. So the movies mentioned here are the ones which our team can watch on repeat.

Kinchit Dave – Account Director

The Shawshank Redemption is a truly a class movie that teaches many things.

I remembered being sad a few times, being astounded by the plot twist for a moment or two and ending up sitting alone, inert and all, just because of the once-in-a-lifetime beauty of Shawshank. Just recall the scene in which Andy locked himself in the room and turned the music on, all the cons stood paralyzed on the ground, listening to the magical tune like the song of hope they had never heard before.

Shawshank is more than a feel good movie, it’s about life-changing experiences, about the endless struggle against life’s harshness and unfairness, about true friends who will stand by you forever… The simple yet hard to convey messages could not be handled more subtly than this.

Shawshank should have won every Oscar for any categories it was nominated, but it’s all about struggling against unfairness, time’s proved its monumental magnitude.

Shawshank is a lesson of life that you have to learn in just 150 minutes!!!


Souvik Sarkar – Business Development Manager

There are so many movies that I like but I will go with Pulp Fiction, because of the way so many small stories are interconnected, and each has its own charm. Tarantino’s signature style of story telling with violence is captivating.

My favourite scene is when Samuel L Jackson eats the big kahuna burger and sips the cola to clear his pipes..:-)..the entire sequence of interrogation. 

Rishabh Shukla – Social Media Strategist

For me Layer Cake directed by Matthew Vaughn is one of the finest British crime movies ever made. It has all the elements that make it different from the rest of the movies in this genre like style, narration, characters, dialogues (especially one at the end by Eddie Temple).

You’re born, you take shit. You get out in the world, you take more shit. You climb a little higher, you take less shit. Till one day you’re up in the rarefied atmosphere and you’ve forgotten what shit even looks like. Welcome to the layer cake son.”


If you don’t see the credits you’ll feel like it’s from Guy Ritchie factory.It lacks the dark humor of Lock, Stock and Snatch, Layer Cake is more like Goodfellas. Not to forget the movie encompasses different genres of music right from classic rock to slow electronic beats that makes the overall film a treat to watch.


Subhadip Sural – Creative Director

One movie which I can watch on repeat is Amelie. 122 minutes of pure French quirkiness! Just check the opening lines:”On September 3rd 1973, at 6:28pm and 32 seconds, a bluebottle fly capable of 14,670 wing beats a minute landed on Rue St Vincent, Montmartre. At the same moment, on a restaurant terrace nearby, the wind magically made two glasses dance unseen on a tablecloth. Meanwhile, in a 5th-floor flat, 28 Avenue Trudaine, Paris 9, returning from his best friend’s funeral, EugèneColère erased his name from his address book. At the same moment, a sperm with one X chromosome, belonging to RaphaëlPoulain, made a dash for an egg in his wife Amandine. Nine months later, AméliePoulain was born.

The things I liked about the movie are the characters you can totally relate to, a script where even modern, mundane activities appear grandiose, a heartwarming soundtrack by YannTiersen and superb dialogues: “These are hard times for dreamers.” or “A man who remembers proverbs can’t be all bad.”

It is really difficult to explain the kind of movie it is, may be this trailer will help: 

It will make you believe in a life and dreams, which you normally wouldn’t have believed.


Nusrat Khan – Business Development Executive

Well i am not a big movie fan but yeah there are few movies which i would love to watch over and over again. The Vow and A Little bit of heaven are my favourites. Starting with “The Vow”: I love the story and the characters.This movie is based on a true story and that why i think it’s a truly heart touching romantic story. This movie proves that if you truly want something in life, you will get it no matter what. A must watch movie.

Govindray D.B. – Visualiser

Being a visualizer I love movies that expand my creative horizon in terms of design and characters .I like all kinds of movies but the animation genre. My favourite movies are Kung Fu Panda . I Like Kung Fu Panda because it teaches us that Nothing is Impossible n this world if we believe in ourselves plus the characters are really good, both in terms of animation& characterization.


Natasha Rodrigues – Account Executive

Every Friday brings along a little celebration for me. And therefore to be able to select one out the billions is a daunting task for me. Nevertheless I will talk about a film I watched during my childhood and cherish to this very date.

“A Walk in the Clouds” is a wonderful romantic fantasy,ablaze with passion and that bittersweet desire.

One perhaps would need a soul full of these qualities to appreciate the film.T o a cynical eye it might look like overworked melodrama, but the film to me sang with innocence and trust. The movie, set in the vineyards of Northern California in the months right after World War II,tells the story of a young man and woman who meet at a time of crisis in both of their lives,who agree to pretend to be married, and who end up desperately in love

The most touching scene in the movie is the one where Paul stands beneath Victoria’s window, singing a Mexican love song that he has just learned.

 So what’s your favourite movie??


Resolution Vs Planning

In the beginning of every year, we get very excited about our New Year resolutions. A few examples are, “I will avoid junk food”, “I will be disciplined”, “I will read everyday”, “I will watch less TV”, and so on and so forth.

As time passes by, we realize that most of our resolutions are failing. By time, I meant the first week of February though. Once we take a bite of that delicious burger, or oversleep a bit on a Monday, or even lose temper over a trifle, we take them for granted and consider these traits to be a part of our everyday life once again.

The truth is by March, the first quarter of the year is over, and nothing has changed from the previous year, and we have accepted it, and we wait anxiously for the next couple of quarters to pass by, so that we can bask in the sunshine of the next year, and take brand new resolutions again!

Is that it?

We miss a very minute detail over this span of time. A very powerful quality. It’s called Planning.

Imagine if we take one day at a time, and plan our day out, wouldn’t things be simpler to achieve? Wouldn’t we stop disappointing ourselves over failed resolutions, the failure to overcome the laziness to wake up everyday in the morning, or may be even simpler things like going on out in an evening jog in the weekends?

Planning our day out just before we go to bed the very previous day has a statistically better chance to make the next day successful! Let’s take one day at a time, and do everysingle chore with so much passion put into it, that we do not get a chance to complain to ourselves about the failure to stick to our committments.

Bring it on 2014!

- Souvik

Letters of Creativity

This wonderful post at 99%, is a must read.

Rainer Maria Rilke, considered the link between the traditional and modernist poets, was asked for creative counsel in 1903 by an inspiring writer and army lieutenant Franz Kappus. The collection of ten letters sent from Rilke, was released as ‘Letters to a Young Poet’.

Much of the advices mentioned in the letters hold true and even more relevant in these breakneck days. My favourite is Rilke’s pressing on the requirement of solitude for doing creative stuff: “What is necessary, after all, is only this: solitude, vast inner solitude. To walk inside yourself and meet no one for hours — that is what you must be able to attain.”

You can read the letters here.

- Sridip

Because who is perfect?

Have you ever seen a Deformed Mannequin???

Here’s something that will pull you out of the world that is obsessed with perfection.

Director Alain Gsponer has captured this amazing campaign as a short film.

Pro Infirmis, an organisation for the disabled, has made an attempt to make people take notice of the discrepancy and represent the feelings of a large chunk of the population on the occasion of International Day of Persons with Disabilities. For the initiative, the organisation attempted to raise awareness among the citizens of Zurich, Germany, and dressed up a store window with mannequins that were not factory-made, perfect-proportioned figures, but suitably changed to represent real people with real disabilities/deformities such as scoliosis, brittle bone disease or shortened limbs. The entire process of making these custom-made ‘imperfect’ mannequins, captured in a video, was shared on December 2 in an attempt to encourage acceptability of disabled people in the society.

- Kinchit

Dreamers, Doers & Incrementalists

Generally, I don’t give much importance to the praises in quotes, written on the back of a book. Most of them sound the same. So when I read Seth Godin saying “The ideas in this book can simply change your life.”, I thought, “Well, let’s see.”

“Making Ideas Happen” by Scott Belsky is a must-read for anyone who likes idea generation, and wants to take an idea to its full potential.  Scott is the founder of behance, a successful social networking site for creative minds. In this book, he has carefully organized all the little details and processes and tricks, which can help a person to nurture his / her nascent idea into a full scale execution. He repeatedly stresses on the fact that the “ideas are worthless if you can’t make them happen.” And it does ring true. Execution is an unglamorous task but an idea is nothing without it.

The book is full of nuggets, and I have reached only half of it, but I had this great urge to share something I picked up from the book which I would like to share with you.

People who are engaged in the creative business can be divided among three categories:

Dreamers:  These are the people who have ideas in abundance. Those who know them will often comment that these Dreamers are prolific, brilliant BUT lack focus. That is why they are not really as successful as they should be. They come up with various ideas, start the execution and most of the times move on to the next new idea, even before completing the last one. The few which they do complete are stunning, but they are rareand the world doesn’t have that much patience to give them that much time.

Doers: They love ideas. Ideas that have a chance of working. They start analyzing an idea with a doubt, exactly opposite of a dreamer. They prefer to break down ideas into actionable steps and ensure that the steps are carried out properly. They are not much into generation of ideas but are wonderful and absolutely necessary when it comes to making an idea see the light of the day.

Incrementalists: People who are both Dreamers and Doers. They can easily shift from one phase to another when it demands, giving them the opportunity to rampantly develop an idea and getting into the execution and completing it. Their inherent ability sounds sexy, and seems like the Holy Grail. But there is one disadvantage of being an Incrementalist. Simply because they can, they get involved in multiple projects. They efficiently complete the projects, but the continuous innovation or improvement which a project needs is not taken care of, since his energies are scattered in many projects at the same time.

The main advantage of this division is that, any creative person must find out in which category they belong to. Once they know that, they will be able to find a partner who should belong to the other two.  Partners are necessary and no great work is done in solitude. Most of the failed partnerships, however, result when all the partners are in the same category.  Incrementalists can gel well with both Dreamers and Doers.

So which category do you fit into?

- Subhadip

How Protected Are Your Photo Uploads?

Most of us don’t read the Terms and Conditions before signing up for any service on the net. Sure they don’t come back to haunt us most of the time, but that doesn’t mean that it will never or it can’t. Protecting your photos from getting abused or landing up on another site is slowly becoming a concern. What makes this thing monitor even more difficult is that there is not a common usage policy. Terms and Conditions differ from site to site, and the permission granted too.

For creative personnel, sharing their images or work is not such a bad thing. It can give them exposure and spread the word. But yes, they need to be acknowledged as the creator or owner of the image. A great tool to find whether your image has landed up somewhere where you don’t know is to use TinEye.

Of course, you shouldn’t be posting images on the net which you are really sensitive or protective about. You can check this awesome list by Kathy E. Gill from Media Shift, which offers relevant information about photo sharing among the platforms side by side. You can also read her blog post related to this here.

Following is the list of Terms and Conditions across various platforms regarding photo usage. (As the Terms and Conditions keep changing on the fly, if you find any discrepancy please comment.)

“You retain full copyright of any original content that you send us. By posting to Posterous, you’re granting us a license to distribute your content on this site.”


“You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.


“By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed)”


“Subscriber shall own all Subscriber Content that Subscriber contributes to the Site, but hereby grants and agrees to grant Tumblr a non-exclusive, worldwide, royalty-free, transferable right and license (with the right to sublicense), to use, copy, cache, publish, display, distribute, modify, create derivative works and store such Subscriber Content and to allow others to do so (“Content License”) in order to provide the Services.”

Picasa (by Google)

“You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services. By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services.”

flickr (by Yahoo!)
“Photos and/or images found on Yahoo! Images or Flickr are the property of the users that posted them. Yahoo! cannot grant permission to use third party content. Please contact the user directly.”


“However, by submitting Content to Twitpic, you hereby grant Twitpic a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the Content in connection with the Service and Twitpic’s (and its successors’ and affiliates’) business, including without limitation for promoting and redistributing part or all of the Service.”

- Sridip